Digital Innovation Index (ÍID)
Results 2023

DII measures the degree to which consumers perceive the company as innovative in its digital solutions.

DIGITAL INNOVATION INDEX 2023
1. Apple 82.5
2. YouTube 80.6
3. ING 79.6
4. Spotify 79.0
5. Amazon 78.0
6. Xiaomi 77.8
7. Booking 76.6
8. Lenovo 76.6
9. Twitter 76.5
10. Samsung 76.2
11. Instagram 76.0
12. Linkedin 75.7
13. Facebook 75.2
14. Uber 75.2
15. Huawei 74.7
16. Sony 73.9
17. PrimeVideo 73.9
18. HBO 73.8
19. Asus 73.2
20. Airbnb 73.0
21. Aliexpress 72.4
22. Netflix 72.3
23. Disney 70.7
24. Cabify 70.5
25. Movistar 70.1
26. Idealista 70.1
27. LG 69.7
28. Zalando 69.7
29. BBVA 69.2
30. Tiktok 68.4
31. Ouigo 68.2
32. Glovo 67.4
33. Media Mark 67.1
34. Bankinter 67.0
35. Wallapop 66.3
36. Bolt 65.9
37. CaixaBank 65.4
38. Meliá 64.5
39. Orange 64.4
40. Vodafona 63.9
41. Sanitas 63.7
42. Iberia 63.5
43. Santander 63.4
44. Barceló 63.2
45. Siemens 62.4
46. Mutua Madrileña 62.1
47. Bosch 61.8
48. Air Europa 61.6
49. Iberostar 61.5
50. Kutxabank 61.2
51. Mercedes-Benz 61.2
52. NH 61.1
53. Vueling 60.8
54. Toyota 60.5
55. AVE 60.2
56. Sabadell 59.1
57. Alsa 58.9
58. Zara 58.8
59. Balay 58.5
60. Ryanair 57.9
61. Ibercaja 57.8
62. Renault 57.5
63. Mango 57.5
64. Mapfre 57.5
65. DKV 56.9
66. Zurich 56.5
67. Catalana Occidente 55.9
68. El Corte Inglés 55.9
69. Generali 55.5
70. McDonald´s 55.4
71. Telepizza 55.1
72. Ikea 55.0
73. Asisa 54.8
74. Iberdrola 54.7
75. Seat 54.3
76. Allianz 54.2
77. Decathlon 54.0
78. Repsol 54.0
79. Nacex 53.6
80. Burger King 53.1
81. Adeslas 53.0
82. DHL 52.9
83. Unicaja 52.8
84. Volkswagen 52.5
85. Nike 52.3
86. Endesa 51.7
87. Leroy Merlin 50.5
88. Axa 50.3
89. Metro 50.3
90. Opel 49.8
91. Carrefour 49.6
92. Ford 49.2
93. Lidl 49.2
94. Naturgy 48.1
95. Peugeot 47.0
96. Correos 47.0
97. BP 45.7
98. Renfe Cercanías 45.3
99. Adidas 44.5
100. Hipercor 44.1
101. Cepsa 44.0
102. Día 43.7
103. Cruzcampo 43.4
104. SantaLucía 42.9
105. Autobuses públicos 42.9
106. Consorcio de Taxi 41.0
107. Foster´s Hollywood 40.5
108. Campofrio 38.0
109. Alcampo 36.3
110. Estrella Galicia 34.3
111. Nestlé 34.1
112. San Miguel 34.1
113. Coca-Cola 34.0
114. Danone 33.3
115. Damm 32.9
116. Mercadona 30.7
117. Mahou 30.6
118. El Pozo 30.5
119. Primark 30.0
120. Casa Tarradellas 27.3
INNOVATION
75 - 100
65 - 74
60 - 64
50 - 59
45 - 49
40 - 44
0 - 39